Indigenous Designs the First USA Premium Fashion Brand Certified Fair Trade Living the Healthy Way

Indigenous Designs the First USA Premium Fashion Brand Certified Fair Trade   Living the Healthy Way

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Indigenous Designs the First USA Premium Fashion Brand Certified Fair Trade

Santa Rosa based Indigenous Designs employs 1,500 highly skilled artisans in knitting groups and cooperatives. The Indigenous collection is available through 700 premium specialty boutiques nationwide. Unravel more at indigenousdesigns or indigenous designs.

SANTA ROSA, CA (Oct. 8, 2010) – Indigenous Designs, a Northern California-based fashion design company, is proud to announce its collection will receive a first-of-its-kind “Fair Trade” certification Fair Trade USA.  The certification demonstrates that Indigenous’ business practices in its production—from organic cotton fields in South America to high-fashion boutiques around the world—treat people and the planet with respect and dignity.

While many companies are striving to cut costs at every opportunity and find ever-lower sources of labor and manufacturing, Indigenous Designs is celebrating its commitment to paying its labor force a fair wage in a time of global economic worry.

“We couldn’t be prouder to be the first premium fashion company to get this recognition,” says Scott Leonard, CEO and co-founder of Indigenous Designs. “When we started this company 15 years ago, we set out to do something different—make beautiful, quality fashion without treating the workers who created them like they were expendable.”

Indigenous Designs’ business model focuses on building cottage industry production in deeply impoverished areas such as Peru, Ecuador, Guatemala and other countries around the globe. Indigenous works with the artisans to combine centuries-old traditions and modern technology to create sustainable growth in communities and flourish economically.

To celebrate its Fair Trade USA certification, Indigenous Designs is hitting the road in October – October is Fair Trade Month—and taking its message and fashion on a tour to show consumers that beautiful clothing can come with a clean conscience. The six-city tour will team Indigenous Designs clothing with socially conscious retailers, and fair trade fashion guru Courtney Fuchs will be joining the style session tour to present the Indigenous Designs Fall 2010 Collection.

The Crossroads of Fashion and Passion: Indigenous Designs Fall Style Tour

Indigenous Designs will stop in locations throughout Northern California, Idaho and Washington late October through November.  For further details visit indigenousdesigns.

“Indigenous Designs is paving the way for consumers to demand more information about working conditions and farms where their fashion is produced,” said Paul Rice, CEO of Fair Trade USA.

Fair Trade certification for Apparel and Linens is the first social, economic and environmental standard that directly benefits the farmers who grow the cotton and the workers who sew the garments. It offers companies and consumers an unprecedented opportunity to positively impact the lives of these farmers and workers. transfairusa

TipsBusiness, Clothing, Fair trade, Fair Trade Month, Northern California, Paul Rice, Scott Leonard, United States

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